I am neither young nor trendy, but I work at a co-working space filled with those who are, and they were enamored by the petite size and design of the Freestyle. For the rest of this article, I will not capitalize the "the" for the sake of proper grammar. The projector even comes in a variety of colors and has a slightly pretentious "cool" name - The Freestyle, with the "The" an official part of the branding and not just a definite article in grammar. The South Korean tech giant's first-ever portable projector is technically lacking in raw power compared to existing products already on the market, but it's packed with "fun" features (like support for AirPlay and smartphone screen mirroring) and is backed by a marketing campaign that bills the projector as an on-the-go entertainment/party machine for the young and trendy (the press release straight up says the projector is targeted towards "Gen Z and millennials").
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